Nielsen find Mobile Ads Growing, Consumers Responding

via Reuters / The New York Times

According to Nielsen ...

about 23 percent of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ad

almost a third of people - who use data services - are open to advertising, if it lowers their bill

about 13 percent of respondents said they were open to ads if they improves the mobile content available

14 percent said they were open to ads as long as they were relevant to their interests

Nielsen also said teenagers aged 13 to 17 were the most likely to recall seeing an ad, and that Asian-Americans and African-Americans were more likely to recall seeing ads than other data users